The Secret to a Great Beach Instagram

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Hot summer days have officially arrived, and we’re ready to turn on our out-of-office emails and head to the beach. Whether you’re spending your summer Fridays on the warm sand or prefer to post up poolside, cute beach towels are a must for an Instagram-ready look. We know you’re already putting together your summer beach wardrobe, so why not throw in a cute swim towel into your woven tote to take along for the ride?

Add a simple pop of color, or pick a standout graphic to make your setup more stylish—either way, a chic towel will take your full ensemble (including your swimsuit and cover-up as well as your tote and straw hat) to the next level. With all your summer Instagram posts in mind, we’ve gathered our favorite beach towels together. From minimal hues to bold graphics, these towels will make you want to snap a photo of your beach necessities ASAP.

You can’t go wrong with classic white.

This towel is so pretty.
Channel the island breeze with this towel.
You’ll want to take so many Instagrams on this.
A beach towel never felt so chic.
Definitely worth the splurge.
How pretty are these stripes?
Adidas fans, this towel is for you.
So chic.
We love these tassels.
This color combination is everything.
Bright and cheery for those sunny days.
You'll feel so stylish with this.
This earthy tone is so unexpected.
You’ll be easy to find with this bright towel.
How cool is this towel.
Love lavender? Take this towel to the beach.
You’ll easily stand out at the beach.

Pack your new towel in your favorite beach bag—it’s time to head outside.

Who said your beach towel can’t also be a hair accessory?

The right towel can create the coziest summer reading environment.

There’s something so enticing about classic striped towels.

A lightweight beach blanket is also a great option for the summer.

Add a pop of color to the beach with a bright yellow towel.

Nothing looks better than a chic towel along the shore.

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